Each franchisee is a unique mix of personality, business skills and experience. They are all very different. Therefore, how you support, coach and engage each franchisee cannot be standardised.
When supporting franchisees, quickly determine where a franchisee will struggle and where they will be most successful; their best and worst activities and roles; and where they will need the most support is invaluable knowledge.
Keeping franchisees satisfied, performing and profitable, at the level they’re at, is extremely important, because unhappy and underperforming franchisees can damage your brand, drain support people, and even erode the value of their own franchise business.
This course will teach you to identify the 8 types of franchisees and the 9 levels on the Franchise Spectrum, which when applied will dissolve conflict and accelerate trust in relationships; provide a framework for coaching / mentoring franchisees; and enable your team to individualise how they engage with each franchisee, for faster action to profit.
This learn at your own pace course is delivered online. You will earn 250 education credits if enrolled in the Certified Franchise Executive (CFE) program, when you complete the course.
Included in the content of the course is 11 modules:
Each module includes a series of short videos, a downloadable audio file to listen on the go and a downloadable workbook. Each module concludes with a short assessment. On completion of the 11 Modules you will be issued a certificate of completion.
This course is suitable for all franchised and licensed networks, franchise advisors and suppliers. People who will receive specific benefit by attending include:
Course cost includes —
Tracy Eaton, an international speaker, author and co-founder of Remarkable Franchises, leaders in franchise culture, franchisee education and profitability, has been coaching, mentoring and training for over 30 years. After training as a teacher, Tracy had a 10-year corporate career with McDonald's Australia, training and developing staff, managers and franchisees; and played a key role in McDonald's becoming a registered training organization. Tracy has coached, mentored and trained 1000’s of people in SME and franchise brands, including franchisees and their teams – across more than 40 industries – to market and grow their businesses and develop their people.